The Focus of a Business

There are lots of things that we should focus on in our businesses, but at the center of that focus should be one thing: customers.  By saying the customer is your focus that doesn’t mean you do everything possible to please every customer or that the customer is always right.  Rather it means that you’re always working on and in your business so that you can better serve your customers.  Sometimes that will mean saying no to some customers, especially those who have unreasonable requests or are disrespectful.  Why? Because if you’re busy trying to deal with those issues you won’t be able to give your best service to your best customers.

So how do you really focus on caring for a customer? You do consistent marketing so people know how you can help them or make their lives more interesting or better.  You consistently review and improve your customer service as well as the service any team provides.  You consistently check if you can update your product offerings so that you’re offering the best possible product to them.  You consistently educate yourself and any team so that you’re offering the best possible service to them.  If you’ve got a physical location for your business that customers shop at, you consistently keep it neat, tidy, organized, clean and welcoming.  You consistently support and empower your employees and give them feedback and praise.

You do all this so that you can be a 5-star business and have happy customers.  Having a focus on the customers can be the motivation and inspiration you need to do all those other things, things that aren’t always enjoyable or easy.  This focus also can help you prioritize your to-do list, and be more proactive about addressing questions, challenges, issues, requests or complaints, even if it means you have to delegate more.  What will you focus on today to best support your customers?

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