The Business of Halloween

Halloween is on Wednesday, it’s the day that kids dress up in fun costumes and visit around their neighborhoods to gather candy and other treats.  Celebrating or recognizing Halloween in your business can be a way to welcome or begin the 2018 holiday season and get things started with a bang, or it can just be a way to have some fun and more personally connect with your customers.  So today I’ve got a couple of ideas for how you can incorporate Halloween into your business.

Your marketing: One fun thing you could do would be a play on the “trick-or-treat” fun and offer a trick or a treat in your newsletter.  You can also ask customers to share or submit their Halloween photos and do a photo contest of pumpkin carving, costumes, lights or other topics on a specific theme that relates to your business.

Limited time offerings: Holidays typically are associated with special treats and Halloween is associated with candy and other sweet treats and pumpkin too, so businesses in the food industry can incorporate popular candies or pumpkin into their offerings for the weeks/days surrounding Halloween.  Clothing businesses can incorporate costumes into their lineup for the season and also offer ideas for how customers can incorporate their clothing into costumes or Halloween party attire.  Travel agencies can share a list of haunted locations and/or Halloween activities near their customers and/or sell tickets/arrange trips incorporating those locations and activities. And of course home decor businesses can include some traditional pumpkins as well as some more magical or mystical decorations and decoration ideas to help their customers have the spookiest house in the neighborhood.

Of course, don’t forget that if you’ve got a local store you can encourage customers to come in if you’re offering a special treat on Halloween (i.e. candy) or special coupon for a future date if they shop with you on Halloween.  Will you be sharing the Halloween spirit in your business, and if so, how?

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