I’m still working on the plans for December’s topic and talks for the blog, but I thought it would be appropriate anyway today to talk about doing the last month of the year right and finishing strong. I saw a statistic recently about how businesses focus a lot of their advertising on the Black Friday time period but don’t put much to the end of the year, when the reality is that people are still shopping and shopping strong in the last 2 weeks of the year. It’s a shame that businesses miss out on those sales, so here are some suggestions for you to capitalize on the opportunities that others are missing out on.
Let’s start with the holiday shopping experience first. Ship items promptly and do an even better job than usual packing them so nothing breaks or spills and you have to deal with issues. Have extras of the standard and favorite items that your customers buy as well as keep bringing in or revealing new special holiday and seasonal items all the way through the new year. Have extra elves on hand to help with customer needs and encourage them to hold onto their patience and holiday spirit.
Second, don’t slack on the regular stuff just because you’re busy with the holiday and seasonal stuff. Keep up with your newsletters, social posts, employee education and training, marketing and regular events. The holiday season is a great time to add to your loyal following and really begin (or continue) developing those relationships.
Finally, keep moving forward. Yes, it’s important to celebrate the holiday season with your employees and customers. No one wants the holiday season rushed through. But that doesn’t mean that you shouldn’t be making plans for the new year, teasing what’s coming and customers can spend their holiday gift cards on, and looking into innovations/advances and new products/services.
How are you going to finish this year strong?