We’re in a new year, and you’ve probably seen a couple of those posts about trends for 2019 and what 2019 may hold for companies. Today I thought I’d share a few thoughts about where I hope or see or hear business may be going in 2019. Don’t forget though, the year is just beginning and almost anything is possible if you’re willing and able to put the time and effort in.
Websites: I think that we’re going to realize how important websites are if you want to stay relevant in 2019 and finally prioritize keeping it updated and helpful to visitors. If you don’t have a website, now’s the time to get one, even if it’s one that you design yourself or a more basic one that doesn’t cost thousands. Make sure that you’re able to update it on a moment’s notice or you’ve got the access to a tech team and they’re able to do it.
Market Specifics: I don’t really think it’s possible anymore to claim you sell to “everyone.” Even if you look at the big guys (big box stores/sites), they’ve got some pretty clear haters who would never shop with them, even if they sell the exact same product as everyone else (i.e. a name-brand paper towel roll available at a grocery store in every town or most comparable websites). Whether you call it your niche, tribe, community or something else, it’s time to really dial in on who you sell to the large majority of the time (if not all the time).
Context: whether we’re talking marketing in general or specifically with emails or social media or other types of publications in line with the previous point it’s time to be more specific and helpful with what you’re sending out. Make sure it’s clear why people would be interested in it (what’s in it for them) and don’t be afraid to ask them to join specific groups or newsletter subscriptions to narrow down the focus of what they’re receiving from you, especially if you do speak to more than one specific audience.
Love: your audience and potential customers should love what you can bring to the table. This means working on your brand, having a clear brand, and showing that brand consistently in all you do. It’s also about having mutual respect and appreciation for all people at the table from suppliers to customers to employees to the management team.
What else will be big this year? Some of the more obvious ones are improved and increased focus on metrics and data, collaboration, innovation, tech and AI allowing us to focus more on what only humans can do, and more planning and strategy (and implementation). What do you think will be big or lead the transformation in business this year?