Building a Bigger, Bolder Business

This month I took a look at Think Big, Act Bigger by Jeffrey Hayzlett. I’m not big on reality TV, so my first introduction to Jeffrey was through a telesummit several years ago. I don’t always connect with individuals or leaders who are big and bold and outspoken, but Jeffrey is so much more than that, it wasn’t as noticeable or unavoidable as it is with some other leaders, in other words it didn’t define him in a negative way. And that’s really how the entire book read for me. I really felt like it wasn’t about him sharing why he’s a great leader, it was him revealing in a very personable way why who he is and the decisions he makes work, and why they might/will work for others.

In the book Jeffrey talks about what may seem like a conflicting set of topics. On one side he makes it very clear that his business (any business) isn’t meant to appeal to or work with everyone. He shares an example of how they had a slogan on a website and the team removed that slogan during a website edit because the team said it offended some people. His answer was that it was that if someone can’t see past the slogan or is offended by it, the slogan has done its’ job in weeding out the not ideal clients.

But Jeffrey also talks about the importance of asking and finding out why someone didn’t buy a product or service. Maybe it is because they’re not a good fit (and that’s OK). Maybe it’s because they don’t understand (and that’s your fault and something you can fix). Maybe it’s because the product or service isn’t up to par with the competition (again, something that you can fix). Maybe it’s because your sales people were rude, ignorant, unknowledgeable or lazy (something you must do something about). Knowing why (and doing something about those answers you can and should do something about) can mean not only an increase in business and sales, but also you bringing a better business to the world.

One of the parts of the book I appreciated most was Jeffrey’s take on teams/employees and leaders. He is a believer in hiring people and giving them the tools and empowerment to make decisions based on systems they have set up in the business. The difference with some other businesses and leaders and their employees is that Jeffrey makes a point of doing everything and having knowledge and experience in everything, from cleaning bathrooms to marketing to finances, just for starters. This means he has the knowledge and experience to do it all so he can talk with his people about everything. He isn’t stepping away from or not leading or disconnected from the business, he simply has done it all and now focuses his time on the most important things, and lets other people do what they’re good at doing.

I alluded to it at the beginning of the post and you can guess it from the title of the book, but one of the big keys is the importance of having a positive attitude, thinking bigger, acting bigger, and being real. Yes, Jeffrey grows big businesses, but this isn’t just about the size of your business or your bank account, but about being a big leader that’s making a positive impact in the world through their business, regardless of how many customers they serve.

With that in mind, I wanted to end with a quote from the Introduction: “I can think bigger, act bigger, and do it my way-because I can.” How will you make a difference in your business, be a better leader for your business and make a difference with your business for your community, tribe, and the world?

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