There are lots of ways you can do things in business. You can learn from others, you can have others do things for you, and you can steal from/copy others. I believe all business owners should have some hand in their business, but that delegation is important as well. It’s not a good idea to just straight out steal from others or copy their work, because then it’s not your work and you’re not being respectful of what they’re building (having permission or being legally able to use their stuff is different). The third one is one of my favorites, I love learning from other businesses and leaders. Whether you read books, watch videos, take classes or watch the ads, there are lots of ways to learn from other businesses and get ideas for building yours.
What got me thinking about this? Well, I’m rather captured by the Bud Light commercial wherein a barrel of corn syrup is delivered to them incorrectly and they travel to bring it to the two other kingdoms/factories that do use corn syrup to try to find where it was supposed to end up. With a lot of effort and traveling the corn syrup does make it to the proper destination and the people of Bud Light have saved the day. The commercial is supposed to share the fact that Bud Light doesn’t use corn syrup (and that corn syrup is bad), but what has captured my attention is the idea that the people of Bud Light are so willing to go the distance to support the other beer makers.
I’m all about joint ventures and even just supporting other businesses, whether they’re local-to-you businesses or others you’ve connected with online. The business world is a rapidly expanding one with lots of others who are trying to succeed just like you are. I believe there are enough people on earth that there are enough customers for each of us to have all that we need to be both comfortable and growing. There’s no reason to hinder another business from succeeding, in fact I’d argue it’s better for all of us if more of us are successful.
I would encourage you to reach out to another business or business owner and see how you can support each other in building a better business world, a better experience for your customers and theirs, or just give someone a leg up that you wished you had gotten or are thankful that you did get.