All business owners need help with the tactics and how things work. We’re not all technologically intuitive, we’ve got lots on our plates, and things change all the time. We’re not machines, and even machines can’t get everything done without working with other machines and multiple softwares. It’s pretty much a foregone conclusion that every business owner could use the support of a marketing/sales expert at some or most parts of their business journey.
I certainly work with plenty of business owners on the tactic/tangible type stuff all the time. But this week I was reminded that a business, and a business owner, is so much more than just the tactics. Behind some of the best and most successful businesses are a confident, awesome, world-helping human. They’re people who the word ‘leader’ was meant to describe.
These people recognize that they’re working with and selling to people. They regularly apply compassion and empathy as well as have excellent listening skills. They’re quick to see situations that need their attention and do something about it. They step up for their employees, their business, their brand, their community and their customers. And most of all they believe in themselves and what they’re building.
No, not every day is a good day for business, but the wins should far outweigh the struggles. The sacrifices should be worth it at the victory line. You should see the positive impact of your business on your life, the lives of your employees, the lives of your customers and on your community. You should at the very least feel confident, if not comfortable, telling the world about your business because it helps add value to the world we all share, to our lives and to our communities. Are you a confident leader?