A Coach for the People

This month I read “Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell.” This book is a look at the principles and practices and leadership of Bill Campbell who started by being a sports coach and moved to become one of the greatest business coaches, working with Apple, Google and other big businesses. The book shared about a man who had a really big heart, lots of smarts and great people skills. Everyone who knew him had great things to say about him, and even after his death his practices and teachings live on in the companies he worked with.

The core of the book and what Bill was all about, is people. Bill was all about teamwork, communication, openness, honesty and trust. He recognized that it all comes back to people: that people are what make or break a company, sell a product/service, help a customer, or buy a product/service; that to care about people you have to care about people; and that it’s not always about the problem but about having the right people on the team to get things done.

Much of what was shared through this book emphasized that it’s not just about having people to fill spaces or do a job, but about having healthy teams, healthy relationships, healthy lives and healthy communications. It’s not about perfection or getting it right all the time or not having disagreements or not having weaknesses, but about doing what’s good for the community; creating a culture of safety, clarity, meaning, and impact so teams can thrive; having dependable people on your team; keeping everyone on the same page across departments; and creating victories for today and tomorrow.

When it all comes down to it, what Bill knew and taught throughout his life was that while teams are essential and invaluable, everyone is their own person, responsible for how they live their life, how they give back, how they love, how successful they are, how they communicate, what kind of leader they are and what difference they make in the world. Each person Bill came into contact with was challenged to be their best, give their best and love the best they could.

As we head into the last months of this year, I would challenge you to not (just) focus on getting products and services out the door to as many people as possible, but to be a people person, to genuinely care about the people you connect with and to make each person’s day that you connect with a little better.

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