This month one of the topics we’re talking about is commitment. Let’s talk a bit today about how commitment impacts your business.
If you really are committed to being successful, my first question to you is what have you done to try to be successful? One of the biggest struggles I have with success is the fact that not everyone is truly committed, or that even if they are they aren’t using their brains that they’ve been given. I get many people contacting me saying “I just created this product and now I need to know how to sell it.” Too often what this means is that they think they’ve got this great idea but haven’t done the research on what it means to be in business and the options that are available for them to tap into to market it. The internet is full of insights about every topic under the sun. Sometimes you have to phrase the search a couple of different ways before you find what you’re looking for, but the answers are out there.
The second aspect of commitment in business would be about how committed you are to keeping the business alive, as well as make it thrive. Part of this has to do with investing in yourself as the leader on a regular basis, and part of it has to do with investing in the business and making sure that things stay fresh and up to date in this fast-paced world we live in. Do you put in time regularly to making sure that the systems are working as they should, the marketing is being done, trends are being considered and new options are being discussed? Or do you just leave things alone and hope they keep working?
The third aspect I want to touch on today is commitment to your people. Are you committed to the employees and customers you have? Do you really think about how you can make things better for them, make them happier and help them have a better experience with you and your products? Do you show that you care what they think and what they’re interested in? Or do you do as little as possible and hope that things will take care of themselves?
Can you be successful if you’re not really committed? Yes, some people get lucky. But that’s often because they’ve got a great team around them that cares a whole heck of a lot more than they do. However, when the leader is committed, when the team is committed and when the clients are committed, the possibilities are endless. What areas of commitment in your business do you need to work on this week?
“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” Howard Schultz