For many businesses they’re hitting some of their biggest shopping days this week and next, from Thanksgiving food shopping to Black Friday, Small Business Saturday, Cyber Monday to Giving Tuesday. Is your business ready? I don’t think these shopping days ever become “old hat,” and many of us reach a point where we just throw in the towel and say that we’ve prepared as well as we can and just work our hardest through these days.
You may do a decoration switch if you did a big Thanksgiving spread and have to change it over before Black Friday and the unofficial start of the Christmas/Hanukkah season, but otherwise we are pretty much at the point that there’s nothing you can do except minor marketing or website updates; you probably can’t get in additional product before Monday, you probably can’t hire anyone else before Monday, and aren’t going to overhaul your store (online or retail) because you don’t want to risk screwing it all up.
So unless you’re planning a big decoration activity between now and Tuesday, there’s only one thing left to do, and that’s to encourage yourself and your employees to have fun. I was listening to Christmas songs the other day on YouTube while I was working and caught some of the video that was playing along with the song and the thought that popped into my head was that the artist looked like they were having fun! Yes, they were working hard to give an excellent performance, but they still were smiling at the band accompanying them and looked like they were having a good time.
It stuck with me that yes, much of this season has become about giving gifts to each other and buying stuff, but it’s also a ton of fun to sing songs, dress up with Santa hats and bells and reindeer antlers, decorate our houses inside and out, make special foods, and gather together. You can’t do anything about not having a product in stock anymore or about the long lines or how tired people are because of how early they got up, but you can keep your Christmas Cheer close at hand and welcome each guest with a smile and maybe even a bit of that joy, magic and giddiness that kids have on Christmas morning.
Go beyond being patient, courteous, helpful, and efficient this holiday season in your business and add some sincere celebration too. How do you spread Holiday Cheer in your business?