So the big news this week in the business world is that Apple is changing (ending) iTunes. I’m not an Apple user, I don’t seem to think that way, but you have to respect them from a business sense with all that they’ve done and the very large and faithful following that they have. So today I thought I’d share a few thoughts on this change and how it could relate to your business.
I think the big change has mostly to do with the fact that iTunes is really getting unwieldy at this point with all that’s part of it. As a name iTunes also is very narrow in focus to only music, and not the multimedia service that it has become. Separating it into 3 separate components means that there’s more focus to each of them and Apple isn’t managing everything under one program. 3 separate apps has some benefits and some draw backs, people may not want to go to separate places to find their music, TV or podcasts. But on the other side if you’re only into music you won’t see anything TV or podcast related (I assume).
There were some indications that Apple was moving in this direction considering their Apple Music subscription service, which was a good way to prepare their users for the change, without throwing everything at them at once. It also gave Apple a chance to test things out before changing everything.
Apple makes this decision knowing that they’ve got a loyal user base and they’re not going to lose people over this change. If it were a smaller company they may lose people who don’t want to deal with multiple apps, but Google (Play Store) and Amazon both have had multiple (separate) apps for years for their music and other media. So in some ways Apple is behind the trend on this. It’s also a smart decision because they’re seeing that sales aren’t coming from devices (they aren’t converting non-Apple users or people are keeping the devices longer perhaps), and that they need to boost the software/subscription side of their business.
So what about your business? Are you missing out on important shifts that need to be made so that you not only stay with the market, you keep your sales up? Are you missing out on easy sales? Are you planning changes that are a good fit for your business and customers or just changing things up without doing any real research? Change is good and healthy, but not without proper planning, preparation and communication.