This week I had someone approach me asking about their Facebook account and why they weren’t getting subscriptions from their ads or their page. I asked them to send me their links and I took a look and didn’t even have to get as far as seeing the ads to see some issues that could definitely be the reasons why they weren’t getting subscriptions. When they followed up on my feedback, they asked if they should just scrap their FB page and start over. My answer was that the issue really wasn’t with their FB, although there were things they could improve there, but with the offer they were presenting on their website and a lack of cohesive communication on their offer, and if anything needed to be scraped, it was the website.
I share this with you today because it’s not an isolated incident. I talk with companies on a too-regular basis that do absolutely have issues with their social accounts, but they have far larger issues with the offer they’re presenting and/or their website. You can send all the traffic you want to an offer on social media and then through to your website, but if the ad isn’t clear, if the ad doesn’t match what’s on the website, if what’s on the website isn’t clear and understandable, very little if anything is going to convert.
If I could encourage you to do anything with this new year it would be to review everything about your company online that you can get your hands on and make sure it all is current and lines up clearly. If you do this yearly, unless something big has happened, you’re probably going to just have a few small changes to make and it won’t take long. If you want an outside opinion, shoot me a message with your links. If you know after taking a look at everything that you’re due for an overhaul, I’d love to work with you on going through it all and making sure that you’re set up for your best year ever, and able to support more people in this new decade.