This morning I was doing a little more cleaning than I usually do on a weekly basis. As I tried to clean up some of the nooks and crannies that create lots of character and detail on older buildings like the one I live in, I was reminded how easy it is for some things to become “out of sight and out of mind” as the saying goes. It’s easy to pretend that the dirt couldn’t get under the stove or beneath the drawers in the refrigerator or that the tops of doorways collect dust because while you may see all of those things each day, you’re not seeing them from the perspective of where the dirt may be hiding. I’ve also said before how even a tiny bit of tidying or cleaning can make a huge difference, like just wiping down the cabinets with a wet cloth makes them look brighter, not to mention cleaner.
It got me thinking about what else is “out of sight and out of mind” or out of our line of sight or not how we see things. For example right now we’re seeing the leaves on many trees change color and drop off. We can easily forget what the trees look like without leaves of any color, and how little there really is to trees when they don’t have leaves on them.
Another example has to do with people. It’s really easy to see someone as a mother or father or accountant or teacher or baseball player or painter, and forget that they’re made up of many more layers, not to mention dreams, desires, passions and interests beside the thing they’re best known for or as. They’re also not the sum total of their failures, imperfections or inabilities. Just because your kid can’t do math doesn’t mean they won’t grow up to have great discoveries about an ancient civilization or lead a town. Just because you’re not the greatest cleaner doesn’t mean you’re a bad mother, triathlete or gardener.
Don’t let yourself be so blinded that you can’t see the truth or the need or what’s really going on in your life, in the lives of those you love and the world around you.
This month we started off talking about the focus of a business: the customer. Today I want to talk about a couple of other things we should focus on as a business to succeed in 2018 and beyond.
Focus on clear communications. There are tons of ways you can get really confusing with the words you use, and sometimes it feels like businesses intentionally choose to be confusing with their communications just so customers can’t truly understand what they’re agreeing to. Yes, occasionally there are some terms that need to be used because they are the legal words that have to be said. But more often than not businesses use words that are industry specific or for those with in-depth experience and knowledge. If we want customers to buy from us why wouldn’t we make it easy to understand what they’re getting into? Some businesses do, even going so far as to include those simplified explanations as part of their marketing.
Focus on being fun! While it’s not always fun to buy some of the things we have to buy (i.e. diapers, printer ink, shower curtains, business cleaners), that doesn’t mean that you can’t create a healthy, upbeat environment for your employees and customers. One great example is the Girl Scouts, who could have chosen to sell anything but choose to sell cookies, and do so with a cheery demeanor and cute outfits. It’s really hard to resist their plea for you to buy just a box of their tasty cookies (they freeze after all!). Not sure how you can have some fun in your very not-fun business? Just add a little holiday magic for the 5-10 holidays throughout the year to your storefront and online presence.
Focus on continually innovating. We’ve seen a lot of upheaval in lots of industries over the past few years so it’s more important than ever to be refreshing your offerings, trying new things, and talking with your (best) customers about their pain points and needs. Having a focus on innovating means that your customers and employees won’t get bored, your employees will be able to see the progress you’re making in your industry, and you’ll be able to stay competitive in the rapidly changing business world.
Ultimately it’s about being focused on bringing the best and brightest business you can to the world. What are you focused on today?
Over the past week I’ve been seeing a recurring theme and conversation topic, that of being focused on yourself. This focus isn’t about being selfish or about being ignorant of the needs and lives of others, but of choosing to put yourself first. Putting yourself first means that you’re committed to caring for yourself so that you can better care for others. But it’s also about making sure that you’ve got enough for you, that you’re satisfied with your life, that your life and relationships fulfill you, and that you’ve got a career or job that supports you and your future.
I know it can be hard to focus on yourself when there are so many other demands on you, especially if you’re the boss of a new company or parent of a new baby or parent of a special needs child, but even if you pick just one thing that you do for yourself each day you’ll feel more in control and better able to handle all the other things going on in your life.
If you do have more flexibility and more ability to give yourself time but seem to run out of time for yourself and the things you’re interested in doing or need, start by scheduling in yourself to your calendar. Schedule in 10-60 minutes each day that is just for you, whether that’s time you exercise, read a book, meditate, learn a new skill, take a bath, do a puzzle, create a craft, clean and organize the house, or whatever it is that would make you feel better or more fulfilled or less frustrated, or just make you happy. What do you need to make time for in your personal life?
There are lots of things that we should focus on in our businesses, but at the center of that focus should be one thing: customers. By saying the customer is your focus that doesn’t mean you do everything possible to please every customer or that the customer is always right. Rather it means that you’re always working on and in your business so that you can better serve your customers. Sometimes that will mean saying no to some customers, especially those who have unreasonable requests or are disrespectful. Why? Because if you’re busy trying to deal with those issues you won’t be able to give your best service to your best customers.
So how do you really focus on caring for a customer? You do consistent marketing so people know how you can help them or make their lives more interesting or better. You consistently review and improve your customer service as well as the service any team provides. You consistently check if you can update your product offerings so that you’re offering the best possible product to them. You consistently educate yourself and any team so that you’re offering the best possible service to them. If you’ve got a physical location for your business that customers shop at, you consistently keep it neat, tidy, organized, clean and welcoming. You consistently support and empower your employees and give them feedback and praise.
You do all this so that you can be a 5-star business and have happy customers. Having a focus on the customers can be the motivation and inspiration you need to do all those other things, things that aren’t always enjoyable or easy. This focus also can help you prioritize your to-do list, and be more proactive about addressing questions, challenges, issues, requests or complaints, even if it means you have to delegate more. What will you focus on today to best support your customers?
This month is the beginning of many things. It’s the beginning of the holiday season for 2018 and it’s often where people begin the countdown to the end of 2018. You can also call it the beginning of a new month, and it’s the beginning of a new theme for us on the blog and social media too. All of this speaks to the fact that our lives are filled with many things, and are influenced by even more things, things that we’re not even always aware of or prepared for. And your head may be spinning like mine thinking about all that is going on and you want to do before the end of the year.
Which brings us to this month’s topic which is focus. I know I just listed all the things we’re focused on for these last 3 months, which almost sounds like we’re not really focused at all. And that’s OK, because we need to focus on both the big picture as well as the details of our lives.
But as I was thinking about focus today I was considering how I wanted to start this month out, where focus really starts, and how we can focus better and what I came up with was that we start with one thing. So maybe that means that you’re going to make a list of all you want to clean in the house, or maybe it means cleaning just one of those things on the list (your bedroom), or even part of one of those things on the list (your bedroom closet).
Taking the focus off of the entire, potentially overwhelming, list of things going on in your life and focusing on just one thing at a time isn’t about ignoring the other things or saying that you don’t care about them, it’s giving you the opportunity to dedicate your resources, time and energy to that one thing and to do it well and get it done. Slowly but surely you’ll see that list of to-do’s go down and you’ll start to see the progress in your life. What one thing will you do today?