If you’ve been looking around your corner of the world lately and it looks anything like mine, you’ve probably seen it. Yes, that’s right, signs of CHRISTMAS are popping up everywhere! I’m a Christmas person so I do Christmas in July and have no problem spending the month of November talking about being thankful, eating turkey and pumpkin pie, and playing Christmas music. Seeing Christmas decorations and gifts pop up everywhere a full month before it typically would arrive got me thinking about how important it is for us to plan ahead in our businesses (all the decorations are a sign that there are lots of businesses who probably have a jump on you when it comes to holiday advertising too). I know that life and business both move and change very fast, and it’s not always wise to plan ahead in great detail because you don’t know what trends or needs might be, but there are things that happen regularly or are likely to happen, so you should always be able to make at least some kind of plan.
But this is all about a bigger and more important conversation than your next Christmas movie choice, it’s about making sure that you’re planning ahead and at least attempting to anticipate some of the things that likely will come your way in the near future, and having alternative plans for when things don’t go your way. Planning starts when you choose to go into business and is something you should be doing until the day you move on to the next adventure. It should get you through the sick days and challenging customers, help you manage changes, empower you to make decisions easier and quicker about what’s in line with your business and what’s not, and help you succeed.
Thanks to the internet even if you’re starting a new business, as soon as you’ve got some of the finer details planned out, it takes very little work and time to put up a one-page website and social accounts and an email newsletter or blog and start spreading the word about what you’re going to be offering and why people want to be part of your community. You don’t have to have all the details to start spreading the word about what you’re all about and getting people interested. The excitement of having a new business often keeps us going, the challenge is that you don’t want to get to the point that it’s too late to market, which is why creating a plan and sticking to it can help you keep your success going.
Other ‘plan ahead’ keys include making connections and building relationships every opportunity you’re given, because you never know when you can help connect someone, or need a connection yourself. You also should always have a plan “b” (and maybe a plan “c” too) because you never know how things will change or how you’ll need to pivot your business (or your life).
Finally, plan to celebrate your business, the milestones you’ve reached and the team and customers who make it all possible. It is very possible to get wrapped up in the day-to-day running of a business, and that’s when you can lose the passion and purpose that people were attracted to in the first place. Making time for celebrations on a regular basis (like the holidays) and showing that you appreciate your people, will help you stay motivated and your people stay interested and connected.
What insights do you have about business and success planning?