As we come to the close of September I’m thinking about the months ahead, and all the holidays! As a business owner you should be getting ready for the holidays and planning to wrap up this year in the best ways possible. If you’re anything like me you’ve probably got a laundry list of things you want to cover before the end of the year, so as I was thinking about the holidays and about business success, my mind took a step back and thought about something else. What if instead of adding to the craziness that is the holidays, we made it simple?
What if we worked on offering the traditionals like turkey, pumpkin pie, hot chocolate with marshmallows, or mulled cider/wine and didn’t try to put a spin on a classic but instead offered the classic? What if we made it simple for our customers to understand how holiday shipping and pricing worked? What if we focused on making this the best holiday season for our customers rather than just focused on getting into the black?
If you’re thinking holidays and want to keep things simple or make it easier for your customers, here are a few ideas for both businesses with a physical address as well as those who only sell online. Everyone should make sure that their website has good desktop and mobile page loading speed so that all potential customers can not only visit the site but it doesn’t load too slow to keep them from becoming a customer. Everyone should have a dedicated page on the website that talks about the holidays answering FAQ’s, sharing featured products and news and includes a sign-up for a newsletter so visitors can get updates now and in the future. Everyone should have a content strategy planned out for their social media account(s), blog, podcast and/or newsletter for the rest of the year that includes consistent updates. Everyone should plan extra hours and/or staff for addressing customer service questions and sales. Everyone should offer some holiday special items or services, from simple products to extravagant experiences.
For those with physical locations make sure that your website clearly lists your current and holiday hours and physical address. Everyone who ships products should have a clear shipping page on their website that answers FAQ’s about shipping and pricing, and includes special holiday shipping options (with higher fees) if that’s not something you regularly offer.
What are your holiday plans for your business?