We’re at the tail end of the official start to the holiday season, we’ve done Thanksgiving, Black Friday, Small Business Saturday and Cyber Monday. Today has been Giving Tuesday. I’ve gotten over 300 emails requesting donations today, and I’m sure you’ve had quite a few as well. I donate every month to a number of organizations, so it’s not the reminder to donate for me that it is for so many. I think Giving Tuesday is a great way to finish off this official start to the holiday season, and get us back into thinking about what it’s really all about, and that’s giving to others.
In business and the study of the economy we talk about numbers a lot, and each year the spending on Black Friday, Small Business Saturday and Cyber Monday has increased, which makes many business owners happy. But we don’t really talk about the numbers as far as what’s given each year to non-profits, so here’s one for you: already over $45 million has been raised on this Giving Tuesday. That’s $45 million more veterans, children, and women being helped. More people with disabilities given the support they need. More faith-based organizations spreading their message around the world. I would say that’s a successful day of giving.
As I was thinking about Giving Tuesday and the whole concept of giving in the holiday season, I was reminded that we really give all year long. We choose how much we give of ourselves to our careers, our families, our communities, our planet and even ourselves every day. Some days we give more than others because the numbers line up. Sometimes we’re more passionate about something or someone so we give them more of ourselves. And of course on other days and to other people and projects we give very little because we don’t approve or just don’t have anything left to give.
Ultimately, if we don’t give there won’t be success. Our jobs won’t get done, our partners won’t be loved, the earth will fall apart, our children won’t be taught, our bodies will suffer, our communities will decline and there won’t be much hope for the next generation. So I would encourage you to check in with yourself today and this week and see what kind of giving you’re doing on a regular basis. Are you giving to the people and things that matter most to you, things that you would be sad to see gone if they weren’t successful? How can you be a better giver today?