One of the keys we consistently talk about when it comes to business is people. If you don’t have customers you can’t run a business. If you run a business that uses employees but you don’t have any (or can’t keep any) you can’t service your customers. If your suppliers or partners don’t hold up their end of the arrangement, you can’t serve your customers. Sounds simple enough, right? Yes, but there are lots of layers to just simply having customers and employees and working with suppliers/partners.
There is competition in every town, every state, and every industry, so on top of the local competition you’ve got the internet competition to face as well. It’s almost impossible to find (or create) an industry that doesn’t have competition, either direct competition (i.e. other health food stores) or competition within the same field (i.e. other supermarkets). There will always be a question of whether you’re truly offering the same thing or not, the experience you have in offering/creating that item (how do you back up the value you offer) and what the difference is with price.
I believe that there are more than enough customers for everyone, so I don’t believe that you have a right to be angry at customers or employees who choose to move on. If they choose to move on they do it for a whole variety of personal reasons including moving locations, relationship changes, or health changes. Unless you’re going to make some significant changes to your business (unlikely) there’s not much you can do about keeping their business.
But they may also choose to move on because you’re not providing what they need or want. For example, if they feel like the service isn’t up to their standards (or has recently changed), if they feel disrespected or unappreciated, if they see more growth (career and knowledge) opportunities, if they don’t feel that you’re offering a quality product (or has recently changed), or if they’re not getting properly compensated for the work they do. If any of these are true then you can’t blame the other companies out there, you can only blame yourself for pushing them away.
If this is a reality check for you and you’re realizing that you’re chasing away potential life-long customers and employees your customers have always appreciated, it’s time to take a step back and reevaluate how you’re leading and running the business. Learn from what the successful businesses in your world (online and local) are doing, don’t berate or antagonize your customers and employees for patronizing them or choosing to work with them when you aren’t being the great business you could be. Most businesses can be turned around from a downward spiral if they’re willing to be open to hearing the truth and make the necessary changes.
Competition isn’t the enemy of success, competition is normal and healthy. It’s up to each business to differentiate themselves, market themselves and provide 5 star service to customers whether you’re selling inexpensive toys or pricey homes. Are you so focused on the competition that your business, customers and employees are suffering?