If there’s one thing I know it’s that everyone can use some good news. How often does your business share good news with your customers? I know I personally chose the charities and non profits that I support based on who actually follows up with donors and shares where their donations are going to and the difference the organization is making in the world. I buy products from stores and sellers who not only are committed to product quality but also make a point in giving back when they can. I know I’m not alone in those choices either, countless customers also state that these things are important to them.
Do you know how often you’ve lost a customer simply because you didn’t bother to keep them in the loop on anything more than what you’re selling (if that!) or that you need more money? It really comes down to a question of once you’ve conquered product/service quality what efforts do you make to remind customers that you’re there? Because people are easily bored and easily distracted, people like to try new things, people do shop around for price so they may not just shop with you if a product is available for less elsewhere that isn’t a big inconvenience for them to buy it there, needs and priorities change, and people are constantly dealing with all manner of challenges, changes, issues, concerns and struggles, so if you don’t make any or sufficient effort to connect with them, they’ll shop wherever is easiest, quickest, cheapest or most interesting to them at the moment.
Whether you keep your supporters and customers informed daily, weekly, bi-weekly or monthly, it’s really easy to come up with a little good news. You can share good news about what’s going on in your business like new milestones you reach. You can share customer stories as they have to do directly with your business or organization or as they have to do with the greater community. You can share employee stories about good things that they’ve seen or things they’re loving in the business right now. If you’re a local business or organization you can share about good news in the community. And the best part is because you’re reminding people that there’s still good in the world and that good things do happen, they begin to associate your business with good news and a bright spot in their day and look forward to hearing from you. Do you include good news in your marketing and business communications?