Sunday in many parts of the world is Mother’s Day. You hopefully came up with a great package or offer for moms or those buying for the moms in their life or have prepared for the moms that will shop with you on Mother’s Day. There are so many connections we could talk about when it comes to moms and business, but as I was thinking about it and some recent experiences, the one that came to mind was how caring mothers can be and how much of a difference make that can be for businesses too.
When you’re building and running a caring business you think about things differently and often make slightly or very different decisions based on that perspective or foundation. Caring businesses will put effort and heart into their communications so that they aren’t snotty or arrogant or dismissive or rude to the customers. Caring businesses won’t work on things like DEI and sustainability to put a check mark next to them, they’ll do it because it brings them to or makes sure they get the best team members for their organization (not the quickest or easiest), or because they know that having a planet here for people to live on so they can sell to for more than one generation matters. And when you have leaders that care about all their employees and their customers you’ve got an opportunity to make a lasting impact on people’s lives and build an incredible legacy.
Yes, a business exists to make money, otherwise it’s a hobby. But I don’t believe businesses can thrive for decades or generations if they aren’t built on and run by something other than money. Money is part of it, but I believe that people and humanity are necessary to really make a business not only successful but maybe even beloved by people. So as you maybe deal with some serious crowds over the next few days or are inundated with people that somehow didn’t get the message yet that Sunday is Mother’s Day, maybe you can be the voice of caring and patience and give them a bit of peace in all the chaos. How does your business and your leadership show you care?